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ROLE AND SPACE THAT OUTDOOR ADVERTISING IN THE DESIGN OF LVIV PASSAGES
Golub Igor
Carpathian National University named after V. Stefanyk (Ivano-Frankivsk)
postgraduate
Carpathian National University named after V. Stefanyk (Ivano-Frankivsk)
postgraduate
Abstract
This paper focuses on the knowledge and means of outdoor advertising Lviv. As a result, the study found that the types of artistic advertising showcases, signs, etc. were taken into account in the design and functionality of the shopping malls – passages. Artistic analysis is performed as a result of Western European context.
Keywords: Lviv, outdoor advertising, passage, showcases, signboard, Western Europe
Category: 17.00.00 Art
Article reference:
Role and space that outdoor advertising in the design of Lviv passages // Modern scientific researches and innovations. 2014. № 7 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2014/07/36358
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