UDC 304.44, 334.02 , 338.47, 339.138

INFOGRAPHICS AND TEASER ADVERTISEMENTS – LATEST TECHNOLOGY TO ATTRACT THE VIEWER’S ATTENTION

Polyakov Dmitry Aleksandrovich1, Radushinsky Dmitry Aleksandrovich2
1St. Petersburg State University of Economics, Ph.D., Sen. Lecturer, Department of Media Industry
2St. Petersburg State University of Cinema and Television, Ph.D., assistant professor of advertising and public relations Department

Abstract
Infographics is the current trend, based on a particular audience's attention - the information presented graphically clearly has a much greater chance of perception. The paper analyzes the characteristics of the infographics at modern television, infographic communication principles for involving the viewers are compared with the principles of teaser advertising via Internet.

Keywords: Infographics, Internet, media industry, perception, teaser advertisements, television, the viewer's attention


Category: 08.00.00 Economics

Article reference:
Infographics and teaser advertisements - latest technology to attract the viewer's attention // Modern scientific researches and innovations. 2014. № 5. P. 2 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2014/05/34604

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