UDC 336.36

DEVELOPMENT OF MARKETING CONCEPT OF PERCEPTION OF BRANDS

Sharapova Olga Anatolievna
Saint- Petersburg State Economic University
“Mediaindustry” assistant professor

Abstract
The article considers the modern scientific and practical approaches to the identification and analysis of the concept of perception of brands. Given the author's idea, and authors ' vision of the problem for many businesses.

Category: 08.00.00 Economics

Article reference:
Development of marketing concept of perception of brands // Modern scientific researches and innovations. 2014. № 5. P. 2 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2014/05/34521

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