Sorry, this article is only available in Русский.
DEVELOPMENT OF MARKETING CONCEPT OF PERCEPTION OF BRANDS
Sharapova Olga Anatolievna
Saint- Petersburg State Economic University
“Mediaindustry” assistant professor
Saint- Petersburg State Economic University
“Mediaindustry” assistant professor
Abstract
The article considers the modern scientific and practical approaches to the identification and analysis of the concept of perception of brands. Given the author's idea, and authors ' vision of the problem for many businesses.
Category: 08.00.00 Economics
Article reference:
Development of marketing concept of perception of brands // Modern scientific researches and innovations. 2014. № 5. P. 2 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2014/05/34521
View this article in Russian
© If you have found a violation of copyrights please notify us immediately by e-mail or feedback form.
Contact author (comments/reviews)
Write comment
You must authorise to write a comment.
Если Вы еще не зарегистрированы на сайте, то Вам необходимо зарегистрироваться: