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IDENTIFICATION OF WAYS OF MANAGEMENT BY COMPETITIVENESS OF THE ENTERPRISE OF THE AUTOMOTIVE INDUSTRY
Ershov Grigoriy Evgenevich
Saint-Petersburg National Research University of Information Technologies, Mechanics and Optics, Institute of Refrigeration and Biotechnology
Saint-Petersburg National Research University of Information Technologies, Mechanics and Optics, Institute of Refrigeration and Biotechnology
Abstract
In the present article the current position of the enterprise of the automotive industry of JSC «AVTOVAZ» underwent the analysis. As the tool for realization of process SWOT-analysis was chosen. Following the results of the analysis the main ways of increase of competitiveness of the studied enterprise are formulated.
Keywords: automotive industry, competitiveness of the enterprise, environment factors, management of competitiveness, SWOT-analysis
Category: 08.00.00 Economics
Article reference:
Identification of ways of management by competitiveness of the enterprise of the automotive industry // Modern scientific researches and innovations. 2014. № 4. P. 1 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2014/04/33268
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