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FEATURES OF MARKETING IN IMMATURE MARKETS
Shchgletova Anna Sergeevna
Academy of Labor and Social Relations (Branch in Nizhny Novgorod)
Lecturer, Department of Economics and Management
Academy of Labor and Social Relations (Branch in Nizhny Novgorod)
Lecturer, Department of Economics and Management
Abstract
The article deals with the concept of marketing training in the promotion of goods and services in immature markets. Relevance of the topic related to issues of promotion of certain goods and services that solve problems or subtle unconscious buyers. At the same familiar tools of marketing communications (advertising, public relations, direct sales, sales promotion) does not produce the desired result.
Keywords: gathering contact potential customers, immature markets, increase sales, marketing, marketing communications, marketing training, product information, relationship marketing, trusting relationship with the client, unique product offering
Category: 08.00.00 Economics
Article reference:
Features of marketing in immature markets // Modern scientific researches and innovations. 2014. № 3 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2014/03/33095
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