DO DRUGS NEED A MARKETING?

Makartseva Anastasia Anatol'evna
Financial University of Russian Federation Goverment
Junior Marketing Manager KRKA

Abstract
In this article the author examines the features of drug promotion and some differences of pharmaceutical marketing from other spheres of activity. He emphasizes the primary method of interacting with the manufacturers of medical experts, taking into account the existing legal restrictions.

Keywords: a way to promote drugs, Marketing of drugs, medical representative, pharmaceutical marketing


Category: 08.00.00 Economics

Article reference:
Do drugs need a marketing? // Modern scientific researches and innovations. 2014. № 1 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2014/01/30803

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