Sorry, this article is only available in Русский.
DO DRUGS NEED A MARKETING?
Makartseva Anastasia Anatol'evna
Financial University of Russian Federation Goverment
Junior Marketing Manager KRKA
Financial University of Russian Federation Goverment
Junior Marketing Manager KRKA
Abstract
In this article the author examines the features of drug promotion and some differences of pharmaceutical marketing from other spheres of activity. He emphasizes the primary method of interacting with the manufacturers of medical experts, taking into account the existing legal restrictions.
Keywords: a way to promote drugs, Marketing of drugs, medical representative, pharmaceutical marketing
Category: 08.00.00 Economics
Article reference:
Do drugs need a marketing? // Modern scientific researches and innovations. 2014. № 1 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2014/01/30803
View this article in Russian
© If you have found a violation of copyrights please notify us immediately by e-mail or feedback form.
Contact author (comments/reviews)
Write comment
You must authorise to write a comment.
Если Вы еще не зарегистрированы на сайте, то Вам необходимо зарегистрироваться: