Shakirova Zulfiya Hanifovna
Kazan National Research Technological University

In the past decade customer relationship management, or CRM, has become a subject of paramount importance. Competition in the market - one of the main obstacles for any start-up company. Every year fight for the customer is becoming increasingly difficult. Probably every serious company is considering the possibility of introducing CRM. The article presents a brief description of the CRM-system and some examples showing its functionality.

Keywords: CRM

Category: 05.00.00 Technical sciences

Article reference:
Optimizing customer relationships using CRM // Modern scientific researches and innovations. 2014. № 1 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2014/01/30768

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