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CUSTOMER FOCUS IS THE MAIN COMPONENT OF THE CURRENT INNOVATION STRATEGY COMMERCIAL BANK IN THE BANKING MARKET.
Redka Sergii Ivanovich
Poltava university of economy and trade, Ukraine
Poltava university of economy and trade, Ukraine
Abstract
The relevance of this article due to the need to develop recommendations for the innovation activities of commercial banks and at the same time the need to determine customer focus as the main component of the current innovation strategy for commercial banks in the banking market.
Category: 08.00.00 Economics
Article reference:
Customer focus is the main component of the current innovation strategy commercial bank in the banking market. // Modern scientific researches and innovations. 2013. № 8 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2013/08/26004
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