DIGITAL TECHNOLOGIES IN EVENT – MANAGEMENT

Golovina Vera Viktorovna
Plekhanov Russian University of Economics
PhD, Assosiate professor of Advertising department

Abstract
The paper reviews and analyses digital instruments and methods, which are used in event – management industry today. This review resumes the high development of digital event management trend and active application of digital instruments in promotion policy of different companies. This trend should be taken into consideration in order the company to be competitive and up-to-date.

Keywords: advertising activity, digital technologies, digital – технологии, event – management, promotion policy, QR - код, QR – code, social media, webinar

Category: 08.00.00 Economics

Article reference:
Digital technologies in event - management // Modern scientific researches and innovations. 2013. № 6 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2013/06/25119