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SYNTHESIS OF BLUE OCEAN STRATEGY AND CLASSICAL APPROACH TO BUSINESS DEVELOPMENT
Petrova Angelika Igorevna1, Zarudnev A.I.2
1Volgograd State Technical University, Student
2Volgograd State Technical University, Supervisor
1Volgograd State Technical University, Student
2Volgograd State Technical University, Supervisor
Abstract
Efficiency of synthesis methods of strategic management and the classic "Blue Ocean Strategy" in managing the development of the enterprise is considered. Efficiency of combined use of the two approaches is compared to using each method alone.
Category: 08.00.00 Economics
Article reference:
Synthesis of blue ocean strategy and classical approach to business development // Modern scientific researches and innovations. 2012. № 10 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2012/10/16940
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