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COMPETITIVE POSITIONING OF AIRLINES IN THE GLOBAL AIR TRANSPORT MARKET
Ayrapetyan Arut Amurovich1, Kankia Alik Georgievich2
1Plekhanov Russian University of Economics, Post-graduate student of the Department for Finance and Prices
2Plekhanov Russian University of Economics, Post-graduate student of the Department for Financial Management
1Plekhanov Russian University of Economics, Post-graduate student of the Department for Finance and Prices
2Plekhanov Russian University of Economics, Post-graduate student of the Department for Financial Management
Abstract
The paper contemplates the issues of competitive positioning of airlines in the global air transport market at the modern stage. It presents comparative assessment of the competitiveness of the leading international airlines, such as Aeroflot (Russia), British Airways (UK) and Ryanair Holdings (Ireland), based on marketing analysis and analysis of financial condition. Authors provide recommendations that must improve the competitiveness of Russian airlines in the global air transport market.
Keywords: air transport market, competitiveness, financial analysis, financial condition, marketing analysis, world-class airline
Category: 08.00.00 Economics
Article reference:
Competitive positioning of airlines in the global air transport market // Modern scientific researches and innovations. 2012. № 6 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2012/06/15439
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