UDC 368.911

LIFE INSURANCE: OPPORTUNITIES FOR COMPANIES’ GROWTH AND MARKET DEVELOPMENT

Ivlevа Ekaterina Igorevna
Financial University under the Government of the Russian Federation
student, faculty "International Economic Relations"

Abstract
This article provides an overview of the life insurance market. The study suggests that the product "life insurance" is highly profitable for the insurance companies, but is not attractive to customers due to low public awareness of the service. The article analyzes the ways of maximizing profit of insurance companies and reduce their risks.

Keywords: insurance, life insurance, product promotion


Category: 08.00.00 Economics

Article reference:
Life insurance: opportunities for companies’ growth and market development // Modern scientific researches and innovations. 2016. № 6 [Electronic journal]. URL: http://web.snauka.ru/en/issues/2016/06/68909

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