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PERSONAL BRAND: CREATING AND PROMOTING
Pitko Olga Alexandrovna
Magnitogorsk State technical University. G. I. Nosov
candidate of philosophical Sciences, associate Professor of academic drawing and painting, member of Russian Psychological Society
Magnitogorsk State technical University. G. I. Nosov
candidate of philosophical Sciences, associate Professor of academic drawing and painting, member of Russian Psychological Society
Abstract
This article is devoted to theoretical study of the personal brand, the peculiarities of its creation and promotion. Examines the role of personal brand in the formation of well-known personalities from different spheres of activity.
Keywords: advancement, fame, image, personal brand, personality, professional environment, structure of the personal brand, values
Category: 08.00.00 Economics
Article reference:
Personal brand: creating and promoting // Modern scientific researches and innovations. 2016. № 10 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2016/10/72445
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