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PERSONAL BRAND: CREATING AND PROMOTING

Pitko Olga Alexandrovna
Magnitogorsk State technical University. G. I. Nosov
candidate of philosophical Sciences, associate Professor of academic drawing and painting, member of Russian Psychological Society

Abstract
This article is devoted to theoretical study of the personal brand, the peculiarities of its creation and promotion. Examines the role of personal brand in the formation of well-known personalities from different spheres of activity.

Keywords: advancement, fame, image, personal brand, personality, professional environment, structure of the personal brand, values


Category: 08.00.00 Economics

Article reference:
Personal brand: creating and promoting // Modern scientific researches and innovations. 2016. № 10 [Electronic journal]. URL: http://web.snauka.ru/en/issues/2016/10/72445

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