UDC 338

MARKET ANALYSIS AS A PART OF A MARKETING PLAN

Bogdanov Daniil Yurievich1, Ledov Denis Grigoryevich2
1Saint-Petersburg State University, Student, Faculty of Oriental Studies
2Saint-Petersburg State University, Student, Faculty of Oriental Studies

Abstract
In this article the authors review the composition and the process of making a marketing plan, the place and the meaning of the market analysis in context of the plan, and also analyze the market of hotel facilities of Saint-Petersburg.

Category: 08.00.00 Economics

Article reference:
Market analysis as a part of a marketing plan // Modern scientific researches and innovations. 2016. № 9 [Electronic journal]. URL: http://web.snauka.ru/en/issues/2016/09/70968

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