UDC 368.01

METHODICAL APPROACH TO THE CREATION OF NEW INSURANCE PRODUCTS

Zhalnin Vladimir Petrovich
Joint-stock company "ZHASO Insurance company"
PhD in Technical Sciences, Deputy chief of Department of support and sales support

Abstract
How to create a new insurance product that will sell well? In this article we propose one possible approach to address this issue. The proposed material may be of interest to insurance industry executives, professionals engaged in the development of insurance products to teachers and students of higher educational institutions specializing in insurance.

Keywords: a list of insurance services, development of an insurance product, fixing potential needs, insurance needs filtering, morphological analysis, the generation of insurance needs


Category: 08.00.00 Economics

Article reference:
Methodical approach to the creation of new insurance products // Modern scientific researches and innovations. 2016. № 7 [Electronic journal]. URL: http://web.snauka.ru/en/issues/2016/07/70281

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