UDC 659.146

THE SUGGESTIVE POWER OF MUSIC IN ADVERTISING

Dolzhenkova Anna Vladimirovna
Bashkir state university
student of the faculty of philosophy and sociology

Abstract
This article analyzes the background music promotional videos. The goal - to show how powerful suggester is music in advertising. There are three main effects music effects (infection, suggestion, hedonistic emotion) and discusses their role in specific videos.

Keywords: hedonistic emotions student of faculty of philosophy and sociology, infection of the effects of suggestion, musical suggestion (impact)


Category: 19.00.00 Psychology

Article reference:
The suggestive power of music in advertising // Modern scientific researches and innovations. 2016. № 7 [Electronic journal]. URL: http://web.snauka.ru/en/issues/2016/07/70107

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