UDC 339.13

MARKETING KIT AS A TOOL TO ATTRACT NEW CUSTOMERS AND PARTNERS

Kashirina Evgeniya Aleksandrovna
Mordovian State University
4th year student, faculty of Economics, chair of statistics, econometrics and information technology in management

Abstract
A variety of tools and modern marketing technologies are used throughout the field of trade and economy as a whole. Marketing kit is one of the central concepts of marketing in today's conditions. This article describes the sections marketing kit, design methods, objectives and functions.

Keywords: attraction, marketing, marketing kit, promotion


Category: 08.00.00 Economics

Article reference:
Marketing kit as a tool to attract new customers and partners // Modern scientific researches and innovations. 2016. № 3 [Electronic journal]. URL: http://web.snauka.ru/en/issues/2016/03/65310

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