UDC 339.138

THE ROLE OF SERVICE IN THE QUALITY OF SERVICES

Maliko Kristina Sergeevna
Kuban state university
master degree student, marketing trends in trade

Abstract
The article discusses the place of marketing services in the general system of life of the average Russian private clinics to provide general medical services. Substantively examined the role of service in the quality of services, the reasons existing today problems in the provision of health services, including hiding in the ill-conceived marketing system of enterprise.

Keywords: competition, marketing services, service


Category: 08.00.00 Economics

Article reference:
The role of service in the quality of services // Modern scientific researches and innovations. 2015. № 10 [Electronic journal]. URL: http://web.snauka.ru/en/issues/2015/10/58415

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