UDC 631.1.027

MARKETING INSTRUMENTS OF INCREASE OF COMPETITIVENESS OF ENTERPRISES OF AGROINDUSTRIAL COMPLEX

Mityay Oksana Vasilievna
Pavlo Tychyna Uman State Pedagogical University
candidate of economic sciences, associate professor of the chair «Economic theory, commercial and labor law»

Abstract
The marketing instruments of increase of competitiveness of enterprises of agroindustrial complex are investigational in the article. Actuality of introduction of agromarketing that allows to the agricultural enterprises to perfect productively is considered - sale activity. Research essence and requirements to agromarketing, his progress trends in modern terms for domestic enterprises. A agromarketing role is investigational in the increase of competitiveness of agricultural produce.

Keywords: agroindustrial complex, agromarketing, competitiveness of enterprises, marketing instruments


Category: 06.00.00 Agriculture

Article reference:
Marketing instruments of increase of competitiveness of enterprises of agroindustrial complex // Modern scientific researches and innovations. 2015. № 8. P. 1 [Electronic journal]. URL: http://web.snauka.ru/en/issues/2015/08/57325

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