UDC 347.92

CHARACTERISTICS OF CONSUMERS’S LOYALTY TOWARDS PARTICULAR TRADE BRAND OF GOODS

Saprykina Anna Pavlovna
Far East Federal University
master degree student

Abstract
The given article is devoted to review of the basic characteristics of consumer loyalty towards goods of definite trade brands. Considered the different meanings of the consumer loyalty idea. Presented the signs of consumer loyalty towards the definite brand good. Analyzed the importance of consumer loyalty for modern enterprises.

Keywords: business, competition, Consumer loyalty, customer (buyer), goods, organization, sale (selling), service, trade brand.


Category: 08.00.00 Economics

Article reference:
Characteristics of consumers's loyalty towards particular trade brand of goods // Modern scientific researches and innovations. 2015. № 3. P. 3 [Electronic journal]. URL: http://web.snauka.ru/en/issues/2015/03/48424

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