UDC 339.13

DEMAND FACTORS IN THE SMARTPHONE MARKET, STRATEGIES FOR VALUE CREATION. THE ANALYSIS ON THE EXAMPLE OF COMPETITION BETWEEN APPLE AND SAMSUNG

Antasyuk Vladimir Igorevich
Far Eastern Federal University
master student

Abstract
The demand factors in the smartphine market are reviewed and identified. The analyses based on the competition fbetween the Apple and Samsumg in this segment of the market.Basic principles of the value creation strategy of Apple and Samsung are defined.

Keywords: advertising, consume, demand, market, price, quality, supply, utility


Category: 08.00.00 Economics

Article reference:
Demand factors in the smartphone market, strategies for value creation. The analysis on the example of competition between Apple and Samsung // Modern scientific researches and innovations. 2015. № 1. P. 2 [Electronic journal]. URL: http://web.snauka.ru/en/issues/2015/01/45347

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