UDC 659.12

DEVELOPMENT OF A CONTROL ALGORITHM BASED ON THE PROMOTIONAL ACTIVITIES OF SMALL AND MEDIUM-SIZED ENTERPRISES

Timoshenko Anton Vasilyevich
Tyumen state university
Institute of remote education undergraduate

Abstract
This article displays process of development of the operating algorithm recommended for application at the enterprises of small and medium business with the step-by-step guide to performance of the main stages and the instruction on its carrying out. In article it is described, with what actions it is recommended to begin planning of an advertizing campaign of the enterprise, depending on unique conditions of everyone.

Keywords: advertising, advertising campaign, advertising decisions, algorithm, effective management, Management


Category: 08.00.00 Economics

Article reference:
Development of a control algorithm based on the promotional activities of small and medium-sized enterprises // Modern scientific researches and innovations. 2014. № 11. P. 2 [Electronic journal]. URL: http://web.snauka.ru/en/issues/2014/11/40823

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