UDC 336.36

INSTITUTIONAL CHARACTERISTICS OF THE ORGANIZATIONAL STRUCTURE OF THE MEDIA INDUSTRY

Morozova Elena Yakovlevna
St Petersburg humanitarian University of trade unions
associate Professor of the Department of Economics and management

Abstract
In this article the theoretical bases of the system and interrelations of elements of the media industry. Disclosed legislative and market regulators of enterprises on the market of marketing communications

Keywords: advertising, economics, marketing, marketing communications, organization of economic relations, public relations


Category: 08.00.00 Economics

Article reference:
Institutional characteristics of the organizational structure of the media industry // Modern scientific researches and innovations. 2014. № 4. P. 1 [Electronic journal]. URL: http://web.snauka.ru/en/issues/2014/04/31358

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