UDC 659.1

VISUAL CONSTITUENT OF ADVERTISEMENT: SOCIAL AND AESTHETIC ANALYSIS

Batrakova Yulia Anatolievna
Nosov Magnitogorsk State Technical University
bachelor "Advertisement and public relations"

Abstract
This article examines the role of figurative means of advertising messages to influence aesthetic preferences and social goals of society. The problems of the education of youth values through the assimilation of plants, founded by the creators of advertising.

Keywords: advertising, aesthetics, ethics, hedonism, image, integration, landmarks, Young people


Category: 08.00.00 Economics

Article reference:
Visual constituent of advertisement: social and aesthetic analysis // Modern scientific researches and innovations. 2017. № 4 [Electronic journal]. URL: http://web.snauka.ru/en/issues/2017/04/80807

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