UDC 338

IMPROVEMENT OF THE MARKETING POLICY OF THE ENTERPRISE SUPPLY

Ulanova Ksenia Nikolaevna
Institute of Entrepreneurship and Service sector (branch) of the Don State Technical University in Mines

Abstract
This article discusses the problem of the influence of marketing on the development of public catering enterprises. Was also highlighted the problems of marketing research and how to address them. Were studied such marketing policy. How to use marketing policy to increase the reputation of the company to attract and retain new customers. The role of creating the image of the enterprise and how it will affect customer loyalty.

Category: 08.00.00 Economics

Article reference:
Improvement of the marketing policy of the enterprise supply // Modern scientific researches and innovations. 2017. № 1 [Electronic journal]. URL: http://web.snauka.ru/en/issues/2017/01/77787

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