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ANALYSIS OF THE MARKET OF INTERNET MARKETING IN RUSSIA AND ABROAD
Guvaryan Konstantin Aleksandrovich1, Gavrilova Ol'ga Mikhailovna1
1Kuban State University
1Kuban State University
Abstract
Currently, representatives of the majority of businesses solve business problems by means of the World Wide Web. The popularity of the Internet is increasing every year, on the basis of this network are based, many business processes: branding, distribution and promotion of goods and services, promote and increase sales. The article presents an analysis of Internet marketing in Russia and abroad, the volume of the advertising market, identified the main segments of operation of Internet marketing and the problems of development of the market of Internet marketing in Russia.
Category: 08.00.00 Economics
Article reference:
Analysis of the market of Internet marketing in Russia and abroad // Modern scientific researches and innovations. 2016. № 12 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2016/12/74855
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