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BRAND AMBASSADOR AS A TOOL OF PROMOTION THE BRAND OF THE CLUSTER
Artamonova Iuliia Sergeevna
Penza State University of Architecture and Construction
Penza State University of Architecture and Construction
Abstract
The article describes the principles of experts to promote the cluster products - Brand Ambassadors cluster. The functions of the brand Ambassadors and principles of their activities in the cluster. Article Submissions may be used in the activities of the cluster development of Russia.
Keywords: brand, brand ambassador, cluster
Category: 08.00.00 Economics
Article reference:
Brand Ambassador as a tool of promotion the brand of the cluster // Modern scientific researches and innovations. 2016. № 11 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2016/11/73860
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