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THE PLACE OF CREATIVE ACTIVITY AND CREATIVENESS IN THE DESIGN OF MODERN ADVERTISING POSTERS
Sazina Ekaterina Aleksandrovna
Herzen State Pedagogical University of Russia
magistracy, Faculty of Fine Arts
Herzen State Pedagogical University of Russia
magistracy, Faculty of Fine Arts
Abstract
The task of the modern advertising poster is not just to convey necessary to appeal to the right people at the right time. It aims also to trigger the desire to take a specific action (to buy, to vote, to get involved in, etc.) and, in addition, to firmly fix in the memory of man is seen and the information received and actively spread positive feedback about it among friends and acquaintances. At the absolute clarity of the task, the question remains: how to solve it, provided that it is necessary to consider the peculiarities of perception of graphical information a huge number of different people and have to ensure the uniqueness of their advertising posters for the likes of posters by other authors. Thus, from the design of the poster depends on what kind of impact it will make on consumers, and whether effective communication. Therefore, when designing a poster it is necessary to understand the role in its design is creativity and creativity. The article discusses the current views on the interpretation of the terms and conditions of their place in the design of modern advertising posters.
Category: 17.00.00 Art
Article reference:
The place of creative activity and creativeness in the design of modern advertising posters // Modern scientific researches and innovations. 2016. № 10 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2016/10/72487
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