UDC 316

CONVERGENCE OF THE CULTURE AND PHENOMENON OF TRANSMEDIA (BASING ON SERIES “GAME OF THRONES” AS AN EXAMPLE)

Vatulina Inna Aleksandrovna
Saint Petersburg State University

Abstract
Nowadays, world is filled with technological innovations, so, there is a huge space for media products, as well as contacts with potential customers, opportunities of media communication involvement. Thus, the phenomenon of transmedia appeared, that works successfully with the help of screen culture and its tools. A vivid example of growing popularity of the product through transmediais is the series "Game of thrones", that uses the maximum number of media platforms to attract an active audience.

Keywords: mediachannel. mediaplatform, series, transmedia


Category: 22.00.00 Sociology

Article reference:
Convergence of the culture and phenomenon of transmedia (basing on series "Game of thrones" as an example) // Modern scientific researches and innovations. 2016. № 7 [Electronic journal]. URL: http://web.snauka.ru/en/issues/2016/07/70101

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