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THE ESSENCE OF TERRITORIAL MARKETING AND ITS MAIN NOTIONS
Moiseev Vladimir Ivanovich
Volgograd State University
Postgraduate of the Marketing Chair
Volgograd State University
Postgraduate of the Marketing Chair
Abstract
This article presents the essence of the territories’ marketing and its main notions. The study carried out allows to define the main goals of a territory’s marketing, define its role in improving the territory’s image, attract external investors and increase the participation in state and international programmes, what can enhance the territory’s competitiveness.
Keywords: marketing of the city, territorial marketing, territories’ marketing, territory’s attractiveness, territory’s image, territory’s marketing essence, territory’s marketing history, territory’s prestige
Category: 08.00.00 Economics
Article reference:
The essence of territorial marketing and its main notions // Modern scientific researches and innovations. 2016. № 3 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2016/03/65245
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