SPONSORING AS A SPECIFIC TYPE OF BUSINESS ACTIVITY IN SPORT
Puzynya Tatyana Alekseyevna
Velikolukskaya State Academy of Physical Culture and Sports
PhD, assistant professor of humanities and socio-economic disciplines
AbstractA special feature is sponsoring that engage in this type of business can be both legal and natural persons. The specificity of the sponsoring by the fact that it can be implemented on a paid and free of charge. The purpose of writing this article is to identify sponsoring a separate type of business activity, which includes a combination of philanthropy and advertising services.
Category: 08.00.00 Economics
Article reference:
Sponsoring as a specific type of business activity in sport // Modern scientific researches and innovations. 2015. № 6. P. 3 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2015/06/53903
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