UDC 81

THE REPRESENTATION OF AGE AND GENDER FEATURES OF THE CONCEPT OF BEAUTY IN ENGLISH-LANGUAGE COSMETIC ADVERTS

Volkova Alyona Andreevna
Moscow City Teacher Training Univercity

Abstract
This article concerns the representation of the concept of beauty in English-language adverts throw the English-language cosmetic adverts. The article contains the results of the research of theoretic and practical materials. On the basis of the research the author shows that the study of the linguistic aspects of advertising is attractive from the point of science, because advertisement is an integral part of modern life.

Keywords: advertising, beauty, concept, discourse, gender


Category: 10.00.00 Philology

Article reference:
The representation of age and gender features of the concept of beauty in English-language cosmetic adverts // Modern scientific researches and innovations. 2015. № 12 [Electronic journal]. URL: http://web.snauka.ru/en/issues/2015/12/60562

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