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THE RANGE OF GOODS MANUFACTURING COMPANY: THE THEORETICAL ESSENCE AND THE METHODS OF EVALUATION
Voronina Anna Mikhailovna1, Sergienko Elena Sergeevna2
1Southern Federal University, 4th year student of the faculty of management
2Southern Federal University, PhD in Economic Sciences, Aassociate Professor, Department of marketing and communications in business
1Southern Federal University, 4th year student of the faculty of management
2Southern Federal University, PhD in Economic Sciences, Aassociate Professor, Department of marketing and communications in business
Abstract
The article presents the methods of evaluation of range of industrial companies, the results allowed to identify weak items in the range, LLC "PPK agro-don". The author formulates practical recommendations for improving the assortment policy of the company.
Keywords: ABC analysis, assortment, evaluation methods, product range
Category: 08.00.00 Economics
Article reference:
The range of goods manufacturing company: the theoretical essence and the methods of evaluation // Modern scientific researches and innovations. 2015. № 12 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2015/12/60556
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