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THE ROLE OF THE WEBSITE IN PROMOTING THE COMPANY’S BRAND ON THE INTERNET

Pitko Olga Alexandrovna
Magnitogorsk State technical University. G. I. Nosov
candidate of philosophical Sciences, associate Professor of advertising and visual communications

Abstract
This article is devoted to the theoretical study of the role of the website in promoting the brand of a company in the Internet. The article describes the tools to improve the efficiency of promoting the company and loyalty to the consumers.

Keywords: brand, company, creation and promotion of a website, Internet, loyalty, promotion, the consumer, web-site


Category: 08.00.00 Economics

Article reference:
The role of the website in promoting the company's brand on the Internet // Modern scientific researches and innovations. 2015. № 9. P. 1 [Electronic journal]. URL: http://web.snauka.ru/en/issues/2015/09/57622

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