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THE ALGORITHM OF THE COMPLEX ECONOMIC ANALYSIS OF MARKETING ACTIVITIES
Soldatova Anastasiya Vladimirovna
St. Petersburg State University of Economics
applicant of the department «Marketing»
St. Petersburg State University of Economics
applicant of the department «Marketing»
Abstract
In this article the author proposed an algorithm of complex economic analysis of marketing activities with a description of problems and methods of analysis at each stage of the algorithm. Analyzes the resources, processes and results of marketing activities in order to identify trends, patterns of behavior of the object, identify the reserves and possibilities to improve the effectiveness of marketing activities.
Keywords: algorithm of the economic analysis of marketing activities, financial metrics, marketing metrics, the complex analysis of marketing activity
Category: 08.00.00 Economics
Article reference:
The algorithm of the complex economic analysis of marketing activities // Modern scientific researches and innovations. 2015. № 7. P. 2 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2015/07/56207
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