UDC 811.111-26


Gusarova Polina Vladimirovna
Samara State University of Architecture and Civil Engineering
Student of the Faculty of Design

The article focuses on the lexis of the Fashion Industry of three decades: 1950s, 1960s, 1970s. The author singles out lexical units denoting the main kinds of clothes and fabric. Linguistic innovations and metaphoric names of clothes of each period are described. Special emphasis is laid upon fashion lexis specifics in each decade. Lexical representation of the main trends in American fashion of the second half of XX century is analysed.

Keywords: clothes, culture, fashion, innovation, lexis, metaphor, the English language, the USA

Category: 10.00.00 Philology

Article reference:
Lexis of the Fashion Industry of 1950-1970 // Modern scientific researches and innovations. 2015. № 6. P. 4 [Electronic journal]. URL: http://web.snauka.ru/en/issues/2015/06/54632

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