UDC 339.138

CUSTOMER LOYALTY AS A SUCCESS FACTOR OF BUSINESS

Kanunnikova Raisa Nikolaevna
Kharkov Trade and Economic Institute of the Kyiv National Trade and Economic University
master degree student

Abstract
The article discusses the importance and role of consumer loyalty as a factor of successful business in today's market environment with a high level of competition. The approaches to the definition of «loyalty» and the correctness of his identification with the concept of customer satisfaction are considered. Described and on the basis of researches prove competitive advantage of companies that have a stable database of loyal customers to the company.

Category: 08.00.00 Economics

Article reference:
Customer loyalty as a success factor of business // Modern scientific researches and innovations. 2015. № 5. P. 4 [Electronic journal]. URL: http://web.snauka.ru/en/issues/2015/05/53449

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