UDC 339.13

THE APPROACHES TO THE FORMATION OF AN OPTIMAL PRODUCT RANGE OF THE ENTERPRISE

Gubar Angelina Nikolaevna
Kharkov Trade and Economic Institute of the Kyiv National Trade and Economic University

Abstract
In a competitive environment, the complete satisfaction of customers provides the company a sustainable competitive advantage. At a suboptimal structure of product range a reduction in the potential and the real level of profit, loss of competitive position in promising markets, and as a result, a decrease in the economic stability of the enterprise. The relevance of this work is due to insufficient development of a methodological framework for determining the specificity of the product portfolio, optimization of product portfolio of the company, their adaptation to the Ukrainian market.

Keywords: commodity nomenclature, optimal range, product group, product range, strategic flexibility


Category: 08.00.00 Economics

Article reference:
The approaches to the formation of an optimal product range of the enterprise // Modern scientific researches and innovations. 2015. № 5. P. 4 [Electronic journal]. URL: http://web.snauka.ru/en/issues/2015/05/53448

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