UDC 331.108.2

HR-BRANDING DEVELOPMENT IN THE MODERNIZATION OF ECONOMIC SYSTEMS

Dzyubenko Elena Vladimirovna1, Votchel Alexander2
1Belgorod national research University, senior lecturer of the Department of personnel management
2Belgorod national research University, a student of the 3th course of the specialty "personnel management"

Abstract
This article is devoted to the «Hr-branding" as one of the most important components of any organization. Clarifies interpretation of the concept «Hr-branding." HR-branding is seen as a set of measures aimed at creating a positive image of the employer in order to attract the best professionals in the industry.

Keywords: brand, Hr-branding, Hr-experts, Hr-брендинг, Hr-специалисты, internal and external Hr-branding, the image of the employer.


Category: 08.00.00 Economics

Article reference:
HR-branding development in the modernization of economic systems // Modern scientific researches and innovations. 2015. № 5. P. 4 [Electronic journal]. URL: http://web.snauka.ru/en/issues/2015/05/53432

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