UDC 339.133.017, 339.133.024

MANAGEMENT FACTORS OF THE PROCESS OF CONSUMER CULTURE TRANSFORMATION

Zhuravleva Anastasia Vyacheslavovna1, Makarov Pavel Yurievich2
1The Russian Presidential Academy of National Economy and Public Administration, Vladimir branch, undergraduate student
2The Russian Presidential Academy of National Economy and Public Administration, Vladimir branch, Chair of Management, Assistant Professor

Abstract
In this paper a role of consumer culture as one of the important factors in the movement towards sustainable development (and formation of the "sustainable consumption" culture) is proposed. Based on the premise that the consumer culture is dependent on the development of objective economic and social processes, as well it is possible to purposely influence its formation by acting on key factors, a number of factors that presumably have impact on the formation of consumer culture are analyzed . Based on the resulting list of factors the assumptions about the directions of consumer culture management.

Category: 08.00.00 Economics

Article reference:
Management factors of the process of consumer culture transformation // Modern scientific researches and innovations. 2015. № 5. P. 3 [Electronic journal]. URL: http://web.snauka.ru/en/issues/2015/05/52717

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