UDC 004.9

DEVELOPMENT OF THE TECHNIQUE OF THE ASSESSMENT OF MARKETING POTENTIAL OF THE SITE ON THE INTERNET

Zakharova Elena Anatolevna
Obninsk Institute of Atomic Energy of National Research Nuclear University "MEPhI"
Senior Lecturer, Department of Economics, Economics and Mathematical Methods and Information Technologies Senior Lecturer, Department of Information Technology and technical disciplines Profit educational institution of higher professional education «Srednerussky Humanities and Technology Institute»

Abstract
In article the technique of an assessment of marketing potential of the site including parameters, minimum necessary to calculation and tracking, for the purpose of increase of involvement of visitors on the site is offered.

Keywords: Google PR, internet advance, Internet resources, involvement of visitors on the site, search engine, search queries, Yandex tIC


Category: 05.00.00 Technical sciences

Article reference:
Development of the technique of the assessment of marketing potential of the site on the internet // Modern scientific researches and innovations. 2015. № 5. P. 1 [Electronic journal]. URL: http://web.snauka.ru/en/issues/2015/05/50462

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