UDC 658.6

USING OF SOCIAL NETWORK FOR SMM-ACTIVITY

Kantarovich Alla Alexandrovna1, Kachaeva Elenа Vladimirovna2
1Saint Petersburg State Economic University, PhD in Economic science, Assistant Professor of the Commerce Department
2Saint Petersburg State Economic University, PhD in Economic science, Assistant Professor of the Commerce Department

Abstract
The article discusses using of social networks with Russian audience, provides rec-ommendations for the manifestation Sosial Media Marketing activity for different categories of users, provides a classification of negative information in social networks and recommen-dations on increasing awareness of brands and attract users to collaborate on the creation and promotion of products.

Keywords: brands, products, social networks, Sosial Media Marketing


Category: 08.00.00 Economics

Article reference:
Using of social network for SMM-activity // Modern scientific researches and innovations. 2015. № 5. P. 4 [Electronic journal]. URL: http://web.snauka.ru/en/issues/2015/05/46106

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