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THE DEMAND FOR ORGANIC PRODUCTS BY THE POPULATION OF THE PENZA REGION
Malyshev Aleksei Alekseevich
Penza state University of architecture and construction
Candidate of economic Sciences, associate Professor, Department of marketing and economic theory
Penza state University of architecture and construction
Candidate of economic Sciences, associate Professor, Department of marketing and economic theory
Abstract
In the article a study of demand in organic products by the population of the Penza region.As a method of investigation, the questionnaire survey. The survey covered the population of the Penza region in the amount of 114 people. Identified the main environmental problems in the Penza region.Analyzed the ecological culture of the population.Proposed marketing activities to promote organic products for the population of the Penza region.
Keywords: environmental marketing, environmental safety, organic products, the demand, the population of the Penza region
Category: 08.00.00 Economics
Article reference:
The demand for organic products by the population of the Penza region // Modern scientific researches and innovations. 2015. № 4. P. 3 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2015/04/52202
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