UDC 69:005.591.6:005.216.1:005.22

FORMATION OF THE BASIC FUNCTIONING OF THE ENTERPRISE MARKET SITUATION BASED ON THE THEORY OF LIFE CYCLE

Musatova Tatiana Evgenyevna1, Nevmetulina Maryam Muhamedzhanovna2
1Penza State University of Architecture and Construction, candidate of economics, associate professor of the Department «Economics, organization and management of production»
2Penza State University of Architecture and Construction, student

Abstract
The article deals with the evaluation of the impact of innovation in enterprises. The presented method is based on the theory of cyclical factors and takes into account the market demand for products. Shift innovations in different market situations creates prerequisites expanding market space and provides an opportunity to achieve time and financial effects for enterprise-innovator.

Keywords: competitiveness, efficiency, enterprise-innovator, innovation, life cycle, market demand


Category: 08.00.00 Economics

Article reference:
Formation of the basic functioning of the enterprise market situation based on the theory of life cycle // Modern scientific researches and innovations. 2015. № 3. P. 4 [Electronic journal]. URL: http://web.snauka.ru/en/issues/2015/03/49863

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