UDC 332.146.2

FORMATION OF REGIONAL UMBRELLA BRANDS IN THE TERRITORIAL INDUSTRIAL CLUSTERS

Artamonova Iuliia Sergeevna1, Kolesnikov Pavel Vasilyevich2
1Penza state university of architecture and construction, candidate of economics, associate professor of the Department «Economics, organization and management of production»
2Penza state university of architecture and construction, degree student

Abstract
The article describes the methods of formation of regional umbrella brands in the territorial industrial clusters and the direction of their effective development. Using recommendations for the establishment of regional umbrella brands will ensure effective cluster development in the region and recognition of production companies belonging to clusters.

Keywords: cluster, clustering, regional umbrella brand, tourist cluster


Category: 08.00.00 Economics

Article reference:
Formation of regional umbrella brands in the territorial industrial clusters // Modern scientific researches and innovations. 2015. № 2. P. 3 [Electronic journal]. URL: http://web.snauka.ru/en/issues/2015/02/46918

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