UDC 339.13

MARKETING ASPECTS OF DEVELOPMENT STRATEGY CAR DEALERSHIP

Dmitrieva Tatiana Nikolaevna1, Esaf'ev Nikita Jur'evich2
1Penza state university of architecture and construction, lecturer of the Department «Economics, organization and management of production»
2Penza state university of architecture and construction, student

Abstract
The article shows that the inclusion of aspects of marketing strategies for the development of companies selling cars can contribute to the development of effective marketing communications. Promising ways to achieve marketing goals is to develop strategies and implement loyalty programs and CRM-systems.

Keywords: communication, competition, consumer market, CRM-system, CRM-система, marketing mix, promotion


Category: 08.00.00 Economics

Article reference:
Marketing aspects of development strategy car dealership // Modern scientific researches and innovations. 2014. № 6. P. 2 [Electronic journal]. URL: http://web.snauka.ru/en/issues/2014/06/36185

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