UDC 658.56

ENSURING THE COMPETITIVENESS OF THE ENTERPRISES OF THE FOOD INDUSTRY ON THE EXAMPLE OF ENTERPRISES FOR THE PRODUCTION OF BAKERY PRODUCTS

Batynova Alina Alexandrovna1, Makarova Ludmila Viktorovna2, Tarasov Roman Viktorovich3
1Penza State University of Architecture and Construction, student
2Penza State University of Architecture and Construction, Candidate of Technical Sciences, Associate Professor
3Penza State University of Architecture and Construction, Candidate of Technical Sciences, Associate Professor

Abstract
Sustainable market position can only be achieved by continuously improving product quality, as a basic element of competition. For the choice of a particular commodity policies on company needs to assess its level of competitiveness.

Keywords: SWOT-анализ


Category: 08.00.00 Economics

Article reference:
Ensuring the competitiveness of the enterprises of the food industry on the example of enterprises for the production of bakery products // Modern scientific researches and innovations. 2014. № 10. P. 2 [Electronic journal]. URL: http://web.snauka.ru/en/issues/2014/10/39572

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