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THE ESTIMATION OF CONSUMERS SATISFACTION
Makarova Ludmila Viktorovna1, Tarasov Roman Viktorovich2, Kadomtseva Anna Aleksandrovna3
1Penza State University of Architecture and Construction, Candidate of Technical Sciences, Associate Professor
2Penza State University of Architecture and Construction, Candidate of Technical Sciences, Associate Professor
3Penza State University of Architecture and Construction, master of technics and technology
1Penza State University of Architecture and Construction, Candidate of Technical Sciences, Associate Professor
2Penza State University of Architecture and Construction, Candidate of Technical Sciences, Associate Professor
3Penza State University of Architecture and Construction, master of technics and technology
Abstract
The most important condition of enterprise success is the high level of consumer satisfaction with quality of the proposed product. The manufacturer of product should to assess its consumer value determined by the ratio between the benefits of using this product and the cost of its acquisition and using. At this work the algorithm for estimation of consumer satisfaction further development of activities aimed to improving the activities of the enterprise in general is proposed.
Category: 08.00.00 Economics
Article reference:
The estimation of consumers satisfaction // Modern scientific researches and innovations. 2014. № 3 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2014/03/32749
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