UDC 339.137.22

ANALYSIS OF ENTERPRISES COMPETITIVENESS BASED ON THE SWOT-ANALYSIS

Makarova Ludmila Viktorovna1, Tarasov Roman Viktorovich2, Akzhigitova Olesya Faatevna3
1Penza State University of Architecture and Construction, Candidate of Technical Sciences, Associate Professor
2Penza State University of Architecture and Construction, Candidate of Technical Sciences, Associate Professor
3Penza State University of Architecture and Construction, student

Abstract
Сompetitiveness in a market economy is the main factor of the commercial success of enterprise. This, in turn, depends on the management quality and products competitiveness.
However, the policy of many enterprises in the field of evaluation and ensuring of competitiveness often is insufficiently qualified. Using new promising methods of evaluation of enterprises competitiveness is more and more urgent nowadays. One of such methods is the SWOT-analysis. In work is considered a concrete example of the implementation the SWOT-analysis to identify the strength and weakness sides of the organization, its ability to deal with threats and capabilities.

Keywords: SWOT-анализ


Category: 08.00.00 Economics

Article reference:
Analysis of enterprises competitiveness based on the SWOT-analysis // Modern scientific researches and innovations. 2014. № 2 [Electronic journal]. URL: http://web.snauka.ru/en/issues/2014/02/31786

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