UDC 004

OPTIMIZING CUSTOMER RELATIONSHIPS USING CRM

Shakirova Zulfiya Hanifovna
Kazan National Research Technological University

Abstract
In the past decade customer relationship management, or CRM, has become a subject of paramount importance. Competition in the market - one of the main obstacles for any start-up company. Every year fight for the customer is becoming increasingly difficult. Probably every serious company is considering the possibility of introducing CRM. The article presents a brief description of the CRM-system and some examples showing its functionality.

Keywords: CRM


Category: 05.00.00 Technical sciences

Article reference:
Optimizing customer relationships using CRM // Modern scientific researches and innovations. 2014. № 1 [Electronic journal]. URL: http://web.snauka.ru/en/issues/2014/01/30768

View this article in Russian

Sorry, this article is only available in Русский.

Поделиться в соц. сетях

0


Artice view count: Please wait

All articles of author «Шакирова Зульфия Ханифовна»


© If you have found a violation of copyrights please notify us immediately by e-mail or feedback form.

Contact author (comments/reviews)

Write comment

You must authorise to write a comment.

Если Вы еще не зарегистрированы на сайте, то Вам необходимо зарегистрироваться:
  • Register